Welcome to Adsense
Adsense Media News Article
This is a selection made from among articles on Adsense Media News. For a permanent link to this article, or to bookmark it for future reading, click here.
How Smart Pricing Effects AdSense (TM) Publisher Revenues
from: Dave LavinskyI constantly receive phone calls from clients, prospective clients and reporters asking the same question – what percent of the keyword price does Google pay AdSense (TM) publishers. While the AdSense Standard Terms and Conditions explicitly forbid disclosing such information, the range I often give is 20% to 50% based on numerous conversations I have had with AdSense publishers.
While the precise percentage is not clear, what is evident is that the percentage that Google pays publishers has gone down significantly since April 2004. It was at this time that Google announced it would be lowering the price of ads (i.e., charging AdWords(TM) clients less) that appear on the sites of AdSense publishers. Susan Wojcicki, Director of Product Management for Google, stated that this change came from requests of advertisers who wanted different pricing on clicks from search and content ads.
Google stated that it considered search-based ads more targeted than content ads, and that they therefore generated more clicks and revenue for advertisers. However, Google did realize that some content ads perform as well as search-based ads. As a result, “Smart Pricing” was born.
Smart Pricing adjusts the value of clicks based on a number of factors such as time of day, type of content, and conversion tracking. The latter, conversion tracking, measures how often a click on an ad produces a desired action for the advertiser, such as a product sale, newsletter signup, etc. The example Google gave for Smart Pricing was that “a click on an ad for digital cameras on a web page about photography tips may be worth less than a click on the same ad appearing next to a review of digital cameras.”
While web forums are filled will AdSense publisher complaints about Smart Pricing, it is actually a fair system – publishers get paid based on the quality of the traffic they provide to Google advertisers.
While the switch to Smart Pricing has decreased revenues for many AdSense publishers, there is still a massive opportunity to generate significant revenues via the AdSense program. The key is to identify valuable/expensive keywords, attract qualified customers to your site, and provide compelling text that gets visitors really interested in a product or service. This will ensure that the visitors click on the appropriate AdSense ads and buy that advertiser’s product or service. A true win-win-win.
About the Author
Dave Lavinsky is the President of TopPayingKeywords.com, a firm which tracks and publishes databases of the 15,000+ most expensive PPC keywords.
http://www.toppayingkeywords.com
 |
 |
Adsense Media News News
PermissionTV and Move Networks Partner to Offer HD-Quality ... - MarketWatch
PermissionTV and Move Networks Partner to Offer HD-Quality ... MarketWatch - The PermissionTV platform has already enabled integrations with such providers as Doubleclick Dart, Google AdSense, Real Media OAS, Entriq, Collarity, ... |
SC decision voiding the creation of 16 cities - Newsbreak
SC decision voiding the creation of 16 cities Newsbreak, Philippines - DISCLAIMER: Please note that these pages display contextual ads generated through the Google Adsense code. These ads link out to sites that are not ... |
McCain Camp Spent Fraction of Obama's Online Ad Budget - ClickZ News
McCain Camp Spent Fraction of Obama's Online Ad Budget ClickZ News, NY - Google's AdSense network also scored McCain display ad money, as did networks like Valueclick, Yahoo-owned Right Media, and AOL's Advertising.com and its ... |
Yahoo and AOL talking again - VNUNet.com
Yahoo and AOL talking again VNUNet.com, UK - The Google deal was a plan for Yahoo to partake in Google’s AdSense for Search programme. It would have brightened Yahoo’s outlook, allowing it to display ... |